What on earth is Burger King thinking?

My sister-in-law told me about BK's most recent advertisement. I had a hard time believing I was understanding her correctly.

Then I saw it last night.

Ick.

Tell me how scantily dressed women with square backsides, and a music star talking about women's bodes, tie in to fast food? Particularly how do they tie in with a promotion for Sponge Bob at a fast food place?

Wouldn't a cartoon character promotion be aimed at children?

So ... we're targeting children with ads that feature disgusting lyrics, misogynistic performers, and dancers dressed like prostitutes?

I. Don't. Get. It.